Knowledge Transfer Africa’s flagship initiative is known as eMkambo – an interactive mobile, physical and web-based market for agriculture and rural development integrating the use of mobile phones and the internet to create, adapt and share knowledge.  The word Mkambo refers to market in isiNdebele language.  It has the same connotation in the Shona language though in Shona, the word Musika commonly refers to the market

One of the challenges facing Zimbabwean agriculture and rural development is lack of reliable, usable and timely information, evidence and knowledge for effective decision making.  A significant part of the available information is either out-dated or dispersed in various institutions, people and environments. When projects and programmes by various NGOs, private sector players and other development organisations come to an end, in most instances, there is no clear mechanism for the  knowledge that was gathered to be handed over and inform new initiatives. In addition, competition rather than collaboration among organisations in the same sector works against knowledge sharing.